The following questions are related to your company’s ability to generate the sales level your business needs to be successful. If your business does not have a steady stream on sales coming in, the rest of your business will struggle.
Number Format Are you able to ask for premium prices that match your company's product value? No Partially Yes Do you have a consistent and reliable way to evaluate future sales? No Partially Yes Does your marketing techniques create enough qualified leads to achieve your targets? 0 .5 1 Does your business have a formal marketing plan and does that plan have a monthly budget? 0 .5 1 Have you identified the key things that make your business different from its competition? 0 .5 1 Is your product/service packaged in such a way that it makes it easy for your customer to say yes? 0 .5 1 Do you know what your average sales price is for each product you sell? 0 .5 1 Do you offer a meaningful guarantee to your customers? 0 .5 1 Do you clearly know who your ideal customer is? 0 .5 1 Do you know where your leads come from? (i.e. referrals, repeat business, website etc.) 0 .5 1 Are you using a CRM (Customer Relationship Management) tool? 0 .5 1 Do you know what % of your leads turn into customers? 0 .5 1 Operational Excellence
The following questions are related to your company’s ability to operate efficiently and effectively. You should be looking for better ways to build your product, reduce your time frames and avoid service and recall challenges.
Do you frequently talk to your customers to seek ways to improve your products and services? 0 .5 1 Do you have management meetings that are responsible for monitoring business performance? 0 .5 1 Can your business model support your company growth? 0 .5 1 Do you have standard KPI reports (Key Performance Indicators) that track the things that are important to how your business functions? 0 .5 1 Does your business have a system to maintain quality? 0 .5 1 Do you have proper time management tools in place? 0 .5 1 Are your work flow processes documented? 0 .5 1 Do you have a computer based program for inventory control, invoicing & credit control? 0 .5 1 Are regular site back-ups done and verified? 0 .5 1 Do you have an updated organizational chart with job descriptions and cost of each position? 0 .5 1 Customer Satisfaction
The following questions are related to your ability to keep your customers happy and getting them to buy from you again or give you referrals. Customer satisfaction is also a large contributor to word of mouth advertising, referral and repeat business. Spending some devoted time and energy in this area is also key to your business's success.
Do you have a clear understanding of who your customers are and why they buy from you? 0 .5 1 Are you actively monitoring trends in customer satisfaction? 0 .5 1 Do you check in with your customers on a regular basis so that they feel important and connected to their experience you are providing? 0 .5 1 Can you provide six specific examples of how your company has delighted its customers this past month? 0 .5 1 Does your organization routinely measure the value that your customers receive from your products or services? 0 .5 1 Do each of your customers have the same customer experience? 0 .5 1 Employee Engagement
The following questions are related to the level that your employees are engaged in your business. Very few companies, if any, have employees that are 100% engaged 100% of the time. This means unproductive time is fluent in your business. It is your responsibility to keep it to a minimum.
Are you able to take on more volume of work without increasing your headcount? 0 .5 1 Does your business provide formal training for employees? 0 .5 1 Do you communicate your vision to your employees? 0 .5 1 Do you share your management KPI's with your employees and hold them accountable to delivering on them? 0 .5 1 Does your business track and manage absenteeism and vacation time? 0 .5 1 Does your business recognize and reward people who make a significant improvement to your business, processes, products or services? 0 .5 1 Does each team member have a job description and is it reviewed with them at least annually? 0 .5 1 Do you have a process for conducting staff performance reviews on a regular basis? 0 .5 1 Do you have strong leaders within your organization? 0 .5 1 Does each team member have their own 90 day goal plan? 0 .5 1 Do you hold regular team meetings which result in accountable actions with measurable outcomes? 0 .5 1 Do you trust your team and allow them the responsibility to make decisions? 0 .5 1 Financial Discipline
The following questions are related to your company’s formal planning and control measures for growing the business and keeping it profitable. Being financially disciplined means you are preparing for the future of your company. It means that you are looking both internally within your company for roadblocks and opportunities as well as externally.
Do you have processes that are focused on reducing costs? 0 .5 1 Do you regularly monitor your company's break-even position and how many sales you need to make each month to achieve it? 0 .5 1 Do you monitor your firm's gross profit margins and the contribution that each product makes to it? 0 .5 1 Are you satisfied with the levels of profitability in your business? 0 .5 1 Do you have cash flow reports for your business? 0 .5 1 Do you have systems in place to optimize your inventory and asset levels? 0 .5 1 Do you know how your business is running compared to your top competitors? 0 .5 1 Are you comfortable with reading and understanding your financial statements? 0 .5 1 Do you have a long-term plan for your own exit or succession from the business? 0 .5 1 Do you analyze variances between planned and actual performance? 0 .5 1 Do you regularly communicate with your bank manager to ensure that funding will be available even in difficult times? 0 .5 1 Does your organization use analytical tools to combine historical reporting with future forecasting? 0 .5 1 Do you have a business plan and does it go beyond one year? 0 .5 1 Is your company's intellectual property protected? 0 .5 1 Do you have a minimum of five strategies in place to increase your bottom-line? 0 .5 1 Do you set time aside at the end of each month to review your business performance? 0 .5 1 Do you have financial and personal independence? 0 .5 1 Research & Development
The following questions evaluate how well your company continues to strive to reach and stay ahead of your competition. If you are not improving than you are falling behind. You can be assured that your competitors are constantly striving to be better tomorrow than they were today.
Do you systematically reinvest your profits back into the business? 0 .5 1 Are your firm's production technologies up to date? 0 .5 1 Does your budget allow for investment in research and development? 0 .5 1 Does your accounting software give you the reports you need to manage your business? 0 .5 1 Do you strategically review changes to your business model before implementing them? 0 .5 1 Do you systematically monitor your industry for changes in government regulation, technology or actions of customers/suppliers? 0 .5 1 Do you work on your business at least 4 hours per week vs working in it? 0 .5 1 Do you consistently brainstorm as a team to improve your systems and processes? 0 .5 1 Do you take active steps to ensure the errors cannot occur again by upgrading your systems? 0 .5 1 Thank you for completing our survey. We hope that this gives you some insight on the health of your business. Feel free to take this survey throughout the year to monitor your business's progress.
Here is your overall score:
Note: A score under 75% means that there are significant challenges within your organization. To book a free 1/2 hour strategy session to overcome these roadblocks, please feel free to contact us at: email@example.com or 403-992-7261. We will be happy to JumpStart Your Success.