Transforming Potential Into Profit

Belynda is a designated financial accountant who has devoted her whole career to working within the construction industry.

She is a CFO and a profit coach and is the founder and visionary behind RoadMap to Profit, a transformational coaching program that removes your roadblocks and turns your potential into profit.

Belynda is the author of “Who’s Watching Your Money”.  She is also the creator of the Profit Academy which follows a 6 Step P-R-O-F-I-T system, training internal bookkeepers and accountants to protect the profit and performance of the companies they work for.

When she is not working, she enjoys spending time in nature and taking mountain excursions weekly to her acreage in Crowsnest Pass, Alberta.  She is an animal lover and enjoys time playing with her dogs.  Belynda likes to give back to the community and the Canadian Food Bank is her charity of choice with 1% of all sales proceeds going to this great cause.

Belynda’s Background

Belynda has always had a passion for accounting and has never chosen any other career. She started her accounting education in grade 11 and achieved her professional CPA designation in 1999. Her passion was to be a “financial accountant” working closely with management inside the operations of their businesses. The majority of her experience in the work place has come from hands on experience as she climbed the corporate ladder eventually reaching a CFO position. The last 15 years of her career has been working directly with senior management and business owners centered around strategic and long-term planning.

Belynda started getting the Entrepreneurial itch in 2009. She began by offering part-time CFO services which included future forecasting and strategic planning helping one of her clients grow from a $20M company to over $100M in 3 years. As part of her unique path to self-discovery, she started dedicating her time to transforming other people’s potential into profit. Soon after, her new vision of the “3-dimensional profit formula” was born. (A unique concept that blends simple math with strategic planning and lays the framework for accountability and engagement that delivers massive results.)

Belynda’s Value System

1. Leadership
“Great leaders empower others to achieve a future that would not have happened without their guidance.”

2. Growth
“Growth is about knowing where you are right now, where you want to get to, and putting a plan in place to get you there. It is about stepping out of your comfort zone and into your creative zone.”

3. Supporting Others
“The key to helping others, is connecting your own passion and purpose to their unique dream, not altering it, but ultimately playing a role in it.”

My Team Can Help Yours.

Growing a business doesn't have to be painful.  In fact, it can be fun.